Allison Hinds set to sparkle at Red Stripe Reggae Sumfest

June 29, 2007 at 9:55 pm | Posted in Hip Hop News/Press Releases | Leave a comment

Red Stripe Reggae Sumfest will be all set to receive royalty later this summer, with the presence of the ‘Queen of Soca’, Allison Hinds, the organisers are pleased to announce.

No stranger to Jamaica, Alison Hinds has long been a fan favourite here, throughout the Caribbean and in the United States and has been thrilling audiences for years with her songs, sexiness and electric performances. She is slated to perform on Friday night July 20th at the Evolution, in the Vibes City Montego Bay, Jamaica.

A staple and a must-see during the annual Carnival celebrations here, Trinidad and in Barbados, Allison immediately establishes a rapport with audiences the minute she hits the stage – man and woman alike. Usually dressed to show off her considerable assets, her performances are not limited to merely singing, as she also gives dance classes and entertaining advice to both sexes about proper protocol in various situations – ranging from a couple alone to two strangers meeting during in a road march, which is eagerly absorbed.
To call Allison an international act is practically telling a lie, since she has been known to describe the ‘Land of Wood and Water’ as being ‘just like home’.

Born in England, Hinds moved to Barbados with her mother at the age of 11. In 1986 she joined Square One and graduated to the role of lead singer after a number of titles, such as ‘The Party Monarch’ and ‘Road March Monarch’ – won during Barbados’ yearly carnivals – the first woman to win these titles, which she did two years consecutively – and as the group moved from hotel band to nightclub band to being bonafide stars. They released an album, Full Bloom, which included the song Faluma, which became a smash hit across the Caribbean and parts of Central America. Alison took time off to have her daughter, then went solo after and never looked back.

She is always in high demand, no matter the time of year – Carnival or not. Anything but bashful when on-stage, Alison Hinds is an expert at getting her audiences involved in her acts and even brings men on-stage to give them ‘wining’ lessons, her instructions being eagerly lapped up as they delivered over the microphone into the crowd. In fact, what Alison Hinds manages to do is seduce them men without making the women jealous – all the men want her, all the women want to be like her.  Roll It Gyal is her latest hit, and there is no doubt that when the Red Stripe Reggae Sumfest train rolls in many a female fan will be following her advice to a tee.

Following closely on the heels of carnival in Jamaica, Johnny Gourzong, Executive Director Summerfest Productions, organizers of the event, says that Allison Hinds will fit perfectly into the line up for Red Stripe Reggae Festival.

“Allison Hinds is one of the greats of soca music, she truly showed that during carnival in Jamaica and in Trinidad. I am happy to have her on the show, as she will add a soca element that I believe the people want to experience,” Mr. Gourzong said.

Carlo Redwood, Group Marketing Manager of Red Stripe, echoed the same sentiments saying that he too was pleased that Allison Hinds has been included.

“Red Stripe Reggae Sumfest boasts a great and diverse line up each year. From reggae to dancehall to hip hop to R&B, the festival has always represented a wonderful mix of different genres of music. Allison Hinds will bring some soca fever to the event, I am happy she has been included,” Mr. Redwood said.

It is with high anticipation that ‘socaphiles’ and others look forward to another thrilling performance from the Queen of Soca when she hits the stage at Red Stripe Reggae Sumfest in July.


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