June 14, 2007 at 5:11 pm | Posted in Hip Hop News/Press Releases | Leave a comment

Eidos Interactive Ltd., one of the world’s leading publishers and developers of entertainment software, today announced a new collaboration with hip hop super producer Sha Money XL. As G-Unit executive and CEO/Founder of Money Management Group, Sha Money XL is currently regarded as one of the top producers in the hip hop industry. Sha Money XL has now signed on with Eidos to provide exclusive materials including graphics and skins from his Money Management Group brand along with some of the first downloadable content for Eidos’ upcoming PSP® (PlayStation®Portable) title Traxxpad: Portable Studio.

“I’ve always been about the best beats, not just the biggest names, and Traxxpad: Portable Studio puts the spotlight on the next generation of producers and beat makers,” says Sha Money XL.  “Traxxpad is gonna change the game.”

Sha Money XL is credited with successfully bringing rapper 50 Cent into mainstream hip hop and has since produced numerous hit singles for artists such as Young Buck, Lloyd Banks, Tony Yayo, Slim Thug, Snoop Dogg, Busta Rhymes, Geezy, DJ Premier, Hi-Tek, and the latest 2Pac release, Pac’s Life.  He recently formed Money Management Group, an independent firm of producers whose goal is to ensure new musicians a stabilized and flourishing career in music.  Sha Money XL’s career vision and passion is to offer unique opportunities in the music industry to upcoming talent. This includes hosting the first annual One Stop Shop, a producer’s conference where attendees from around the world enroll in workshops centered on everything from publishing and production to studio equipment and artist management.

“We are excited to have such an influential hip hop icon contributing to Traxxpad: Portable Studio,” says Senior Marketing Manager for Eidos North America, Kevin Gill.  “Sha Money XL is an undeniably talented producer with an outstanding list of hit singles. His support and involvement with Traxxpad: Portable Studio speaks volumes not only to the fact that it is an incredibly powerful music application but it is also software which can inspire everyone from garage musicians to professional music producers.”

“Sha Money is without a doubt one of the best in the business,” says Studio Director for Definitive Studios, Troy San Jose.  “Between the concept of Sha’s One Stop Shop and how Traxxpad brings music production to a platform accessible to everyone, this collaboration is a perfect match.”

Traxxpad: Portable Studio utilizes a range of high-end, music making applications which focus on different aspects of music creation.  It harnesses the power of drum machines, samplers, sequencers and a mini keyboard and puts them into the palms of your hands.  Traxxpad is accessible enough for first time users to pick up and play, while the depth allows industry pros to access tools never before available on a handheld.

Fully compatable with PSP® system microphone, Traxxpad: Portable Studio allows users to sample any sound, then use the wave editor to trim, adjust gain, normalize or reverse the recording.  It is also equipped with over 1000 sounds ranging from drum beats to scratch samples to complete the mix. Finally, Traxxpad: Portable Studio allows users to export their beats to.mp3 files to burn music cd’s, transfer to an MP3 player, or even make it a ring tone.

Developed by Definitive Studios, Traxxpad: Portable Studio is set for release exclusively on the PSP® system in North America this spring 2007.

About Eidos Interactive Ltd

Eidos Interactive Ltd is part of SCI Entertainment Group Plc (SEG) one of the world’s leading publishers and developers of entertainment software. Following the acquisition of EIDOS Plc in May 2005, the Group has a valuable combined portfolio of intellectual property including: Lara Croft, Tomb Raider, Hitman and Just Cause. For more information, please visit Eidos’ web site at www.eidos.com.

About Definitive Studios, LLC

Definitive Studios is based out of San Francisco, CA and is dedicated to creating innovative cutting edge titles.  www.definitivestudios.com, www.traxxpad.com

About Money Management Group

Money Management Group is an independent firm founded in 2002 in New York City, MMG is a premiere artist management company.  See highlights from the 2007 One Stop Shop – Producer Conference at www.moneymanagementxl.com


“PlayStation”, “PS” Family logo and “PSP” are registered trademarks of Sony Computer Entertainment Inc. Memory Stick Duo(TM) may be required (sold separately).


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