Fatman Scoop and Wife Shanda Sign TV Development and First-Look DVD and Publishing Deal with MTV for ‘Man and Wife’

June 7, 2007 at 5:50 pm | Posted in Hip Hop News/Press Releases | Leave a comment

Fatman Scoop, made famous by his booming baritone DJ voice, and his instantly likable wife, Shanda, have closed a television development deal, and first-look book and DVD deal with MTV: Music Television based on the internationally popular online “Man And Wife” show, available at http://www.manandwife.tv/. The television development and first- look deals are designed to take advantage of the full power of MTV’s multiplatform brand reach.Decadent, colorfully raw and born completely out of their marriage, Scoop and wife, Shanda, created “Man And Wife” to give the audience an interactive and insightful role into a steamy, wild and naughty relationship.

“Fatman Scoop and Shanda are not only made for each other but are made for television,” said Tony DiSanto, Executive Vice President, MTV Series Development & Animation. “Their hilarious and frank discussions could help usher in a new era of public discourse on everything from sex and sexuality to romance in a committed relationship and bring Scoop and Shanda to an even wider audience.”

“Fatman Scoop and Shanda have created a rabid fan base as a result of their hilarious, fresh, and truthful take on relationships,” said Jeff Yapp, Executive Vice President of Program Enterprises for MTV Networks Music Group. “We think their irreverence will translate incredibly well to the book and DVD world.”

“Man and Wife” breaks new ground as the first of their kind married couple in the hip-hop genre discussing Sex, money, Sex, relationships, Sex, jobs, Sex, politics, Sex, marriage … and yes, Sex! The show, launched earlier this year as a weekly pod cast, recently reached the 3 million viewer mark.

“One night, when I was in bed talking to Shanda, I realized my own wife was witty, funny and sharp,” said Fatman Scoop. “My manager Charlie Stettler loved the concept and brought producer/director and web entrepreneur Alex Lasky on board and ‘Man And Wife’ was born! Now we want to bring our expertise to an even wider audience and we think MTV offers the perfect way to connect with today’s viewers.”

Fatman Scoop’s booming baritone became known world wide on singles such as “It’s Like That” by Mariah Carey and “Lose Control” by Missy Elliot for which he also won two Grammy’s. Scoop’s music has been featured in blockbuster films such as “You Got Served” and “Save the Last Dance.” He has been key in many multi million dollar marketing campaigns, creating original music and/or recording commercials for Mountain Dew, Reebok, Nike and Bombay Sapphire, among others. Scoop has collaborated or been featured alongside music artists and producers such as Missy Elliot, Timberland, BabyFace, Mariah Carey, Busta Rhymes, Jermaine Dupri, Sean Paul, Ciara, Elephant Man, Nina Sky, Ying Yang Twins, Pitbull, Faith Evans and Nick Cannon, among others. With his relentless energy, and strong creative presence in hip-hop world wide, Scoop continues to prove that he’s an unparalleled talent.

Shanda, a Newburgh, NY native, spent more than eight years working in HIV/AIDS services as both a counselor and case worker. She brings to the show her signature style of intelligent wit and sex appeal.

About MTV Networks

MTV Networks, a unit of Viacom (NYSE:VIA) (NYSE:VIA.B) , is one of the world’s leading creators of programming and content across all media platforms. MTV Networks, with more than 135 channels worldwide, owns and operates the following television programming services — MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

Web site: http://www.mtv.com/
http://www.manandwife.tv/

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