May 21, 2007 at 5:35 pm | Posted in Hip Hop News/Press Releases | Leave a comment

4 Control Media Inc., parent company to, the internet’s largest and longest running urban/hip-hop community, has partnered with DEF JAM Recording artist Bobby Valentino and Funk Master Flex in new strategic branding initiatives. will serve as the online media partner for this year’s 2007 Funk Master Flex Custom Car & Bike Show Tour, which takes place from May 6- Sept.16, 2007. Exclusive video from the car show will include footage from the KING model search, celebrity pictures, the International Sneaker Battle, the Tattoo Expo, the Drifting Exhibition and be available solely at (


“ and I have linked up to create real time content with live updates from the Funkmaster Flex Custom Car and Bike Show Tour as we travel across the country,” said Funk Master Flex on his partnership with “I am excited to work with as they provide the internet with some of the best Hip Hop and Entertainment news and features.” has also launched “Bobby V-TV” to premiere exclusive webisodes surrounding the May 8th release of Bobby Valentino’s new album Special Occasion. The new channel will debut one new episode each week from May 16 – May 31 and offer fans an opportunity see a different side of the R&B Singer.


“Bobby V-TV is a chance for the world to really get to know the real me,” said Valentino on the launch of the exclusive internet series. “It was something I was very excited about doing, and I think it’s a good look for everybody involved. I love the way it turned out and I’m really looking forward to doing some things with in the future.”


“Having successfully established as the preeminent hip-hop lifestyle brand, we decided to align ourselves with these premier entertainment brands and connect them to the online world in a way that is fresh and innovative,” says Felicia Palmer, CEO of 4 Control Media Inc.



In 1995, was founded to satisfy the demand for a Hip-Hop community online.  Today, with over 3,500,000 visitors each month, SOHH is the web’s largest and longest running urban/hip-hop community. is rated “the Best Overall Hip-Hop Site” by Rolling Stone magazine and is the highest ranked Hip-Hop teen portal according to the premier internet ranking website, .


SOHH has been recognized in television and print media including WIRED magazine, Seventeen, Rap Pages, The Source, Black Enterprise, ESSENCE, The New York Times, Rolling Stone, Vibe Magazine, MTV, CNN, Fox News, E! News, Associated Press, USA Today, Entrepreneur Magazine, The Washington Post, The Boston Globe, and JET Magazine.


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