Digiwaxx Media Partners With Technology Giant Microsoft to Enhance Zune’s Reach to Urban Music TastemakersMay 2, 2007 at 8:48 pm | Posted in Hip Hop News/Press Releases | Leave a comment
Digiwaxx Media, the global platform for digital music promotion and innovative influencer marketing, today formally announced its pioneering partnership with technology powerhouse Microsoft to boost the seeding and influencer outreach campaign of Microsoft’s popular music device Zune (released in November 2006).
Pairing the unique promotions platform of Digiwaxx Media with Zune’s vehicle for specialized, social entertainment has created a comprehensive music and entertainment agenda that focuses on urban culture and its effects on relevant lifestyle contributors, influencers, and tastemakers. With targeted influencer outreach campaigns executed through strategic product-seeding initiatives, grassroots-level marketing, and cross-promotional programs, Digiwaxx has already begun integrating Zune into the Digiwaxx Media music fold through celebrity product lounges, music industry social mixers, and peer-to-peer demonstrations.
“We are excited about the opportunity to partner with such a major technology player as Microsoft,” said Corey “CL” Llewellyn, Digiwaxx CEO. “We are the first hip-hop company to partner with Microsoft at this level of magnitude — it speaks to the growing importance of urban culture and its influence, globally and within corporate America.”
“Zune’s partnership with Digiwaxx is exciting because we share a similar mission — utilizing technology to break down the barriers between consumers and the music industry,” said Greg Matuskiewicz, Director of Lifestyle Marketing for Zune. “By joining forces with innovative companies like Digiwaxx to further extend and enhance the Zune brand, Microsoft is solidifying its position as a leader in demonstrating the importance that technology is playing in all areas of the music industry.”
Created in 1998 by Corey “CL” Llewellyn and Drew Edgar, Digiwaxx Media has been at the forefront of technological advances in music distribution and promotion by marketing new music and artists to over 17,000 member DJs and music influencers around the world. The Digiwaxx Media marketing model