NBA ALL-STAR DWYANE WADE GOES “ALL IN” TO DEFEND NBA TITLE WITH DEBUT OF LIMITED EDITION CONVERSE WADE 2.0April 21, 2007 at 5:02 am | Posted in Hip Hop News/Press Releases | Leave a comment
When the Miami HEAT begin the 2007 NBA Playoffs on April 21, Dwyane Wade will reveal the limited edition black/yellow version of the Converse WADE 2.0. The last time Wade revealed a special Playoff edition of his WADE signature shoe, he began one of the most memorable Playoff performances in NBA history and led the Miami HEAT to its first NBA title.
To commemorate Wade’s comeback to the team and Playoff run, Converse will re-launch its “ALL IN” ad campaign that celebrates the passion of playing basketball and being “all in” for your team. Converse’s “ALL IN” TV, print and online ad campaign originally launched on March 3, 2007 as the WADE 2.0 signature shoe first hit stores.
“I’m excited to be returning to the team in time for our Playoff run. Like the Converse ad says, I’m ‘all in’ as we begin to defend our title,” said Wade. “I had great success wearing the first Playoff version of my signature shoe, so I’m hoping that run continues with the WADE 2.0.”
The WADE 2.0 signature shoe reflects the duality of Wade’s game with a “Rose and Thorn” design inspiration – his fierceness on the court meets the beauty of his game. Design elements relating to Wade include a perforated pattern on the medial side of the shoe that has an embossed “Z” for his son, Zaire. The upper and outsole both have a repeating “W” pattern inspired by Wade and the Thorn. Finally, there is a leather patch behind the tongue featuring Dwyane Wade’s signature.
Two colorways of the Converse WADE 2.0 are already available for MSRP $100 at Footlocker, Finish Line, Footaction, Champs, select independent retailers and online at http://www.converse.com. The special playoff edition will hit stores on April 25.
Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Converse was the first basketball shoe to ever make contact with the court in 1917. Soon after, Converse gained iconic status with the creation of the Chuck Taylor All Star shoe, which went unmatched through five decades of professional basketball. For more information, visit us on the web at www.converse.com.